Press kit
Everything you need to write about RunPlan. Questions, review builds, original assets in any size: e-mail us — both founders read everything.
The story in one paragraph
RunPlan is a free training-plan app for runners, built Apple Watch-first by a two-person team. It generates complete 5K-to-marathon plans — every workout, recovery weeks, taper — with paces derived from a race the runner has actually run, and executes them from the wrist with live intervals and haptic cues. The plan engine encodes the classic coaching canon (Daniels, Pfitzinger, Higdon) and is open source, so anyone can read the logic that builds their training. There is no subscription and never will be, no account, and no training-data cloud: runs stay on the device and in Apple Health.
Fast facts
| Price | Free — the whole app. No subscription, no trial, no ads, no account. If a paid tier ever appears, it will be a one-time purchase for extras. |
| Platform | iPhone + Apple Watch (watchOS-first: every workout runs from the wrist with live intervals, target pace windows and haptic cues). |
| Plans | 5K, 10K, half marathon and marathon — beginner to advanced — plus maintenance and speed-development plans. |
| Paces | Derived from a race the runner has actually run (Jack Daniels’ VDOT methodology), not from goal times or generic tables. |
| Engine | The plan generator is open source — the exact logic behind every schedule is public on GitHub. |
| Privacy | No accounts, no training-data servers: runs stay on the device and in Apple Health. The company only sees anonymous crash and feature-usage stats. |
| Languages | Nine: English, German, Spanish, French, Italian, Japanese, Dutch, Portuguese (Brazil), Russian. |
| Team | Two people, Dan and Katya, building the coach they wanted to exist. |
What makes it different
- The engine is open source. Training apps usually sell a black box; RunPlan’s generator is public on GitHub — a journalist can verify what the plans actually do.
- No subscription, on principle. The methodology in every running app comes from the same published books; the position is public: renting it back to runners at $120/year is the part that never sat right.
- Private by architecture. No accounts and no training-data servers — there is nothing to sell and nothing to breach.
Logos
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